Private label Crémants wines

TWF Team
3 days ago
3 min read

Updated: 2 days ago

Why Private Label Crémant de Bordeaux Is the Smartest Move in Sparkling Wine Right Now

In the world of sparkling wine, something big is happening and most people haven’t fully caught on yet.

While Champagne continues to dominate in prestige, a quieter revolution is underway: Crémant de Bordeaux is exploding in popularity, driven by one simple truth, it delivers exceptional quality at a fraction of the price.

For entrepreneurs, restaurateurs, and brand builders, this shift opens a rare window of opportunity.

Let’s break down why launching your own private label Crémant right now isn’t just a good idea, it’s a strategic move.

The Rise of Crémant: A Market in Full Expansion

Over the past decade, Crémant has gone from a niche category to one of the fastest-growing segments in French wine.

Crémant sales have more than doubled in the last 10–15 years
France now produces over 100 million bottles annually
Export markets (US, UK, Australia, Netherlands) are driving massive growth
Consumers are actively trading down from Champagne not in quality, but in price

Why?

Because modern wine drinkers are smarter. They understand that:

The production method matters more than the label
You can achieve Champagne-level craftsmanship without paying Champagne prices

Same Method, Different Price Tag

Crémant de Bordeaux is made using the traditional method, the exact same process used in Champagne:

Secondary fermentation in bottle
Slow, natural bubble formation
Minimum 12 months aging on lees
Fine, persistent bubbles and complex aromatics

This is not industrial sparkling wine.This is not tank method.This is not gas-injected fizz.

This is true méthode traditionnelle.

And yet, Crémant can retail at 2 to 3 times less than Champagne.

That price gap is where your opportunity lives.

A Unique Positioning: Blanc de Noirs from Exceptional Terroirs

At The Wine Factory, we push this even further.

All our Crémants de Bordeaux are crafted as Blanc de Noirs, made exclusively from:

Cabernet Sauvignon
Merlot

Sourced from our 400 hectares of vineyards, including single estates located in:

Médoc
Haut-Médoc
Saint-Estèphe

These are terroirs globally recognized for producing some of the most prestigious red wines in the world.

And yet, very few, if any, producers are crafting sparkling wines from these origins.

Even though regulations require the label to state Crémant de Bordeaux, the true DNA of these wines is far more premium.

That gives your brand a powerful hidden story:👉 Bordeaux prestige👉 Rare positioning👉 Unexpected category

Built for Modern Consumption Channels

Today’s sparkling wine consumption has changed.

It’s no longer just about weddings or celebrations. Crémant thrives in:

Trendy restaurants
Beach clubs
Nightclubs
Rooftop bars
Lifestyle retail stores

Consumers want:

Fine bubbles
Elegant taste
Accessible pricing
A “celebration feel” without the Champagne markup

Crémant delivers all four.

Private Label: Your Brand, Your Story, Your Margins

This is where things get really interesting.

Instead of reselling someone else’s brand, you can build your own.

At The Wine Factory, you have two options:

1. Ready-to-Sell Original Labels

Launch quickly with our existing branding.

2. Fully Customized Private Label

Create your own sparkling wine brand from scratch:

Name
Design
Positioning
Market strategy

With a minimum order of just 3,600 bottles, the barrier to entry is remarkably low compared to traditional wine production.

A Range Designed for Precision Positioning

We offer a focused, premium range tailored to different market segments:

Brut (less than 9g/L sugar)
Extra Brut (less than 6g/L)
Brut Nature (less than 3g/L)

This allows you to:

Target different audiences
Build a tiered product line
Adapt to evolving consumer preferences (especially the shift toward lower sugar wines)

Why Now Is the Moment

Timing matters.

Right now, several trends are aligning:

Champagne prices continue to rise
Consumers are more educated than ever
The “premium but accessible” segment is booming
Private label brands are gaining credibility globally

And most importantly:

👉 Crémant is still underexploited from a branding perspective

Unlike Champagne, where heritage dominates, Crémant is still a blank canvas.

That means:

More freedom
More creativity
More margin
Less competition on branding

The Bottom Line

Launching a private label Crémant de Bordeaux today is not just about selling sparkling wine.

It’s about:

Owning your brand
Controlling your margins
Riding a fast-growing category
Offering real quality—not marketing hype

With traditional method production, exceptional terroirs, and a price point that makes sense for modern consumers, Crémant is no longer the “alternative.”

It’s becoming the smart choice.